Defining these change management elements ensures a common understanding of what change management is. Tools or components of change management include:. The change management process is the sequence of steps or activities that a change management team or project leader follow to apply change management to a change in order to drive individual transitions and ensure the project meets its intended outcomes.
3 strategies for effectively managing change in your organization
The below elements have been identified from research as key elements of a successful change management process. Assessments are tools used by a change management team or project leader to assess the organization's readiness to change. Readiness assessments can include organizational assessments, culture and history assessments, employee assessments, sponsor assessments and change assessments.
Each tool provides the project team with insights into the challenges and opportunities they may face during the change process. What to assess:. You will also need to assess the strengths of your change management team and change sponsors, then take the first steps to enable them to effectively lead the change process. Many managers assume that if they communicate clearly with their employees, their job is done.
However, there are many reasons why employees may not hear or understand what their managers are saying the first time around. In fact, you may have heard that messages need to be repeated five to seven times before they are cemented into the minds of employees. Therefore, initial communications are typically designed to create awareness around the business reasons for change and the risk of not changing.
Likewise, at each step in the process, communications should be designed to share the right messages at the right time. Communication planning, therefore, begins with a careful analysis of the audiences, key messages and the timing for those messages.
The change management team or project leaders must design a communication plan that addresses the needs of frontline employees, supervisors and executives. Each audience has particular needs for information based on their role in the implementation of the change. Business leaders and executives play a critical sponsor role in times of change.
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The change management team must develop a plan for sponsor activities and help key business leaders carry out these plans. Research shows that sponsorship is the most important success factor. The CEO of the company may support your project, but that is not the same as sponsoring your initiative. Sponsorship involves active and visible participation by senior business leaders throughout the process, building a coalition of support among other leaders and communicating directly with employees.
Unfortunately, many executives do not know what this sponsorship looks like. A change manager or project leader's role includes helping senior executives do the right things to sponsor the project. Managers and supervisors play a key role in managing change. Unfortunately, managers can be the most difficult group to convince of the need for change and can be a source of resistance.
It is vital for the change management team and executive sponsors to gain the support of managers and supervisors. Individual change management activities should be used to help these managers through the change process. Once managers and supervisors are on board, the change management team must prepare a strategy to equip managers to successfully coach their employees through the change. They will need to provide training and guidance for managers, including how to use individual change management tools with their employees.
Training is the cornerstone for building knowledge about the change and the required skills to succeed in the future state. Ensuring impacted people receive the training they need at the right time is a primary role of change management.
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This means training should only be delivered after steps have been taken to ensure impacted employees have the awareness of the need for change and desire to support the change. Change management and project team members will develop training requirements based on the skills, knowledge and behaviors necessary to implement the change. These training requirements will be the starting point for the training group or the project team to develop and deliver training programs.
Resistance from employees and managers is normal and can be proactively addressed. Persistent resistance, however, can threaten a project. Conner identifies the first four leadership styles as appropriate for managing first-order change. When an organization is engaging in discontinuous, transformational change, however, integrated and continuous leadership styles are more appropriate. There are three main categories of change: business process re-engineering, technological change, and incremental change. Differentiate between business process re-engineering, technological change, and incremental change as the three main categories of organizational development.
Change management is an approach to shifting or transitioning individuals, teams, and organizations from their current state to a desired future state. It is an organizational process aimed at helping stakeholders accept and embrace change in their business environment.
In some project management contexts, change management refers to a project management process wherein changes to a project are formally introduced and approved. Kotter defines change management as the utilization of basic structures and tools to control any organizational change effort. There are different types of change an can organization face. Business process re-engineering BPR is a business management strategy first pioneered in the early s that focuses on the analysis and design of workflows and processes within an organization.
BPR aims to help organizations fundamentally rethink how they do their work in order to dramatically improve customer service, cut operational costs, and become world-class competitors. BPR helps companies radically restructure their organizations by focusing on their business processes from the ground up.
A business process is a set of logically related tasks performed to achieve a defined business outcome. Re-engineering emphasizes a holistic focus on business objectives and how processes relate to them, encouraging full-scale recreation of processes rather than iterative optimization of sub-processes.
Business process re-engineering is also known as business process redesign, business transformation, and business process change management. Incremental change is a method of introducing many small, gradual and often unplanned changes to a project instead of a few large, rapid and extensively planned changes.
Wikipedia illustrates the concept by building an encyclopedia bit by bit. Another good example of incremental change is a manufacturing company making hundreds of small components that go into a larger product, like a car. Improving the manufacturing process of each of these integral components one at a time to cut costs and improve process efficiency overall is incremental change.
Technological change TC describes the overall process of invention, innovation, and diffusion of technology or processes. The term is synonymous with technological development, technological achievement, and technological progress. In essence, TC is the invention of a technology or a process , the continuous process of improving a technology which often makes it cheaper , and its diffusion throughout industry or society.
In short, technological change is based on both better and more technology integrated into the framework of existing operational processes. Inside forces include strategic and human resource changes, while outside forces include macroeconomic and technological change. Identify the internal and external pressures for change, which drive organizations to adapt and evolve.
Change management is an approach to shifting or transitioning individuals, teams, and organizations from their existing state to a desired future state. Examples of organizational change can include strategic, operational, and technological changes coming from inside or outside the organization. Understanding key internal and external change catalysts is critical to successful change management for organizational leaders. While there are seemingly endless external considerations that can motivate an organization to change, a few common considerations should be constantly monitored.
Managing Change in Organizations
These include economic factors, competitive dynamics, new technology, globalization, and legislative changes:. There are many inside forces to keep in mind as well, ranging from employee changes to cultural reform to operational challenges. Understanding where this change is coming from is the first step to timely and appropriate change management.
When an organization requires changes to address counterproductive aspects of organizational culture, the process can be daunting. Cultural change is usually necessary to reduce employee turnover, influence employee behavior, make improvements to the company, refocus the company objectives, rescale the organization, provide better customer service, or achieve specific company goals and results.
Prior to launching a cultural change initiative, a company should carry out a needs assessment to examine the existing organizational culture and operations. Careful and objective consideration of what is working and what is not, as well as what is parallel with the broader organizational objectives and what is not, are critical to success here. Areas that need to change can be identified through interviews, focus groups, observation, and other methods of internal and external research.
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A company must clearly identify the existing culture and then design a change process to implement the desired culture. The objectives, content, and process of change should be specified as part of the change management plan.
Change management processes can benefit from creative marketing to facilitate communication between change audiences and a deep social understanding of leadership styles and group dynamics. To track transformation projects, organizational change management should align group expectations, communicate, integrate teams, and manage and train people.
Major Approaches & Models of Change Management
Change management should also make use of performance metrics including financial results, operational efficiency, leadership commitment, communication effectiveness, and the perceived need for change in order to design appropriate strategies that make the change in organizational culture as smooth and as efficient as possible.
This process helps the organization to better absorb disruptive technologies, market opportunities, and ensuing challenges and chaos. Essentially, organizational development is the framework for a change process that is designed to produce desirable and positive results for all stakeholders and the environment. Organizational development is a lifelong, built-in mechanism to improve an organization internally.
Although behavioral science provided the basic foundation for the study and practice of OD, new and emerging fields of study have made their presence felt. Experts in systems thinking and organizational learning have also emerged as OD catalysts. These emergent perspectives view the organization as the holistic interplay of a number of systems, all of which impact the processes and outputs of the entire organization. The purpose of OD is to address the evolving needs of successful organizations. It represents a concerted collaboration of internal and external experts in the field to discover the processes an organization can use to become more effective.