Kit writes for Time and Psychology Today. She lives in the San Francisco Bay Area. For more information, please visit kityarrow. Permissions Request permission to reuse content from this site. This important book explains it all, uncovering where we are going and showing how individuals and companies can advance their offerings as well as their bottom lines. Flexibility is more important than strategies grounded in past consumer experience.
Decoding the New Consumer Mind: How and Why We Shop and Buy by Kit Yarrow
Kit illustrates this with fine research and stories of real people coping in our world of overload, overindulgence, and isolation. A must-read if you are a marketer, a retailer, a manufacturer, or a consumer trying to understand how the rules have changed. Decoding the New Consumer Mind is full of great insights, fascinating cases, and actionable ideas. Her solution of promoting trust through connection is absolutely on target.
Decoding Modern Consumer Societies
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