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Kit writes for Time and Psychology Today. She lives in the San Francisco Bay Area. For more information, please visit kityarrow. Permissions Request permission to reuse content from this site. This important book explains it all, uncovering where we are going and showing how individuals and companies can advance their offerings as well as their bottom lines. Flexibility is more important than strategies grounded in past consumer experience.

Decoding the New Consumer Mind: How and Why We Shop and Buy by Kit Yarrow

Kit illustrates this with fine research and stories of real people coping in our world of overload, overindulgence, and isolation. A must-read if you are a marketer, a retailer, a manufacturer, or a consumer trying to understand how the rules have changed. Decoding the New Consumer Mind is full of great insights, fascinating cases, and actionable ideas. Her solution of promoting trust through connection is absolutely on target.

Editors: Berghoff , H. Drawing on a wide range of studies of Europe, the United States, Asia, and Africa, the contributions gathered here consider how political history, business history, the history of science, cultural history, gender history, intellectual history, anthropology, and even environmental history can help us decode modern consumer societies. JavaScript is currently disabled, this site works much better if you enable JavaScript in your browser.

Decoding Modern Consumer Societies

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Decoding the Indian Mind : Inherited Influences

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