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Above all it provides a practical, hands-on approach for implementing every single concept included in the text. Now in its 6th edition, Marketing Plans is a highly renowned international bestseller.

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The marketing planning process 2 Removing the myths. Completing the marketing audit 1 The customer and market audit. Completing the marketing audit 2 The product audit.

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Setting marketing objectives and strategies. The communication plan 1 The advertising and sales promotion plans. The communication plan 2 The sales plan.

The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands—on guide to implementing every single concept included in the text.

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Marketing Plans : How to prepare them, how to profit from them. Malcolm McDonald , Hugh Wilson. A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing. Part Two The major elements of marketing. Yes it really works Experiences from the real world. He has extensive industrial experience, including a number of years as Marketing and Sales Director of Canada Dry.

Marketing Plans: How to Prepare Them, How to Use Them

There may be some dog-eared pages showing previous use but overall a great book. Marketing Plans, Fifth Edition: How to prepare them, how to use them.

Malcolm McDonald. Publisher: Butterworth-Heinemann , This specific ISBN edition is currently not available. View all copies of this ISBN edition:. Synopsis About this title Now in its 5th edition Marketing Plans is a highly renowned international bestseller. An international marketing bestseller Practical step-by-step guide to marketing planning Thoroughly revised, with special attention paid to the latest developments in e-marketing, CRM and new planning practices "synopsis" may belong to another edition of this title.

Review : "It is clearly and powerfully written and is probably the best book on the theory and practice of marketing planning ever written.


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ISBN 13: 9780750656252

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