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You can also outsource to reduce costs and overhead. Here are a few areas which can be effectively outsourced while your company is still in the early stages:.

Grand Challenges

The time to consider how consumer genetics can enhance your business is now. The playing field is vast, the opportunity is ripe, and the space is growing rapidly with hundreds of businesses focusing on health, ancestry, wellness, fitness and personal care.


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Your email address will not be published. Where do you start? What roles are my first hires? First and foremost, you need a Head of Product. This is the person that holds the vision and orchestrates the development and delivery of the end result.


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  7. They live and breathe turning requirements into specifications, wireframes into functional parts and content into impact. Vital to the team in a formal position or an advisor is a Genetic Counselor. They have deep scientific knowledge, understand the landscape as it pertains to regulatory, privacy and ethics, and typically have experience on the ground.

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    Even if your product does not provide medically related insights that are under federal and state regulation, a Genetic Counselor is imperative. They can educate your staff, be a company spokesperson, and write reports and policies with the voice of the consumer. They are intimately familiar with creating, testing, implementing and managing software programs with a specific lean toward digital health products.

    A Computational Biologist bridges the gap between software developers and the product group. With a PhD in molecular biology, human genetics or a related field, they can decipher large-scale genomic sequencing data and magically turn it into actionable insights for the consumer. They are adept at using web-based genome browsers, genomic databases and gene pathway databases, and have extensive experience analyzing and interpreting genome-wide association studies.

    This person orchestrates the components of beauty, common sense and challenging subject matter. They figure out how to deliver sensitive, personal information to a consumer that probably last thought about DNA in high school biology class. Design with care Designing a consumer genetics product is tricky. Be thrifty Carefully evaluate your genetic technology choices with an eye on cost and data ownership. Know when to outsource You can also outsource to reduce costs and overhead. Better yet, the entire data package is then managed and protected by your company.

    On the infrastructure side, companies like ixLayer offer a scalable cloud technology that integrates all the necessary genetic services such as labs, physician networks and on-demand genetic counseling via HIPAA-compliant architecture. Other companies like Genome Medical provide genetic counseling and telehealth services for health systems, providers, employers and individuals.

    Leave a Reply Cancel reply Your email address will not be published. Get news and research reviews on the topic of your choice, right in your inbox. Subscribe Now. Here are a few areas which can be effectively outsourced while your company is still in the early stages:. The time to consider how consumer genetics can enhance your business is now. The playing field is vast, the opportunity is ripe, and the space is growing rapidly with hundreds of businesses focusing on health, ancestry, wellness, fitness and personal care.

    A Founder’s Guide to Launching a Direct-to-Consumer (DTC) Genetics Product

    Your email address will not be published. Where do you start? What roles are my first hires?

    World Food Innovation Awards 2017

    First and foremost, you need a Head of Product. This is the person that holds the vision and orchestrates the development and delivery of the end result.


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    They live and breathe turning requirements into specifications, wireframes into functional parts and content into impact. Vital to the team in a formal position or an advisor is a Genetic Counselor. They have deep scientific knowledge, understand the landscape as it pertains to regulatory, privacy and ethics, and typically have experience on the ground. Even if your product does not provide medically related insights that are under federal and state regulation, a Genetic Counselor is imperative.

    They can educate your staff, be a company spokesperson, and write reports and policies with the voice of the consumer. They are intimately familiar with creating, testing, implementing and managing software programs with a specific lean toward digital health products. A Computational Biologist bridges the gap between software developers and the product group.

    With a PhD in molecular biology, human genetics or a related field, they can decipher large-scale genomic sequencing data and magically turn it into actionable insights for the consumer. They are adept at using web-based genome browsers, genomic databases and gene pathway databases, and have extensive experience analyzing and interpreting genome-wide association studies. This person orchestrates the components of beauty, common sense and challenging subject matter.

    Other Organizations

    They figure out how to deliver sensitive, personal information to a consumer that probably last thought about DNA in high school biology class. Design with care Designing a consumer genetics product is tricky. Be thrifty Carefully evaluate your genetic technology choices with an eye on cost and data ownership. Know when to outsource You can also outsource to reduce costs and overhead.

    Better yet, the entire data package is then managed and protected by your company. On the infrastructure side, companies like ixLayer offer a scalable cloud technology that integrates all the necessary genetic services such as labs, physician networks and on-demand genetic counseling via HIPAA-compliant architecture. Other companies like Genome Medical provide genetic counseling and telehealth services for health systems, providers, employers and individuals.

    Food safety

    Leave a Reply Cancel reply Your email address will not be published. Get news and research reviews on the topic of your choice, right in your inbox. Subscribe Now. I would like to receive information about content, events, products, services and promotions from Thermo Fisher Scientific and its affiliates.