Volume 24 , Issue 6 November Pages Related Information. Close Figure Viewer. Browse All Figures Return to Figure. Previous Figure Next Figure. Email or Customer ID. Forgot password? Old Password. Their conclusion is bold and one I agree with, although probably a little bit in advance of all the evidence being in: Blogging is good for good companies and bad for bad companies.
- Naked Conversations: How Blogs are Changing the Way Business Talk with Customers - Reut Institute!
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We assumed by now they would be dead or irrelevant. We just went into a customer meeting and they were asking us about some stuff that Tim Bray had posted that morning.
I wonder if Maryam can be subverted? Another really good thing is that while Naked Conversations unabashedly sings the virtues of blogging, it tries hard to avoid being sucked into uncritical boosterism, pointing specifically at cases where what seemed like a horde of bloggers turned out to be just a few people in an echo chamber.
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- Naked Conversations: How Blogs are Changing the Way Business Talk with Customers - Reut Institute?
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The book is about business blogging. It's written by the popular blogger Robert Scoble and Shel Israel. This has been true in my case.
Same at Sun, where thousands of employees blog, including Jonathan Schwartz. Apple and Google come out bad in the book, both for not allowing employees to blog ab The book is about business blogging. Apple and Google come out bad in the book, both for not allowing employees to blog about work. Sep 01, Krystal rated it really liked it Shelves: web-social-media , professional , non-fiction. While this wasn't exactly what I was looking for, and is now a bit dated, I still found it a useful introduction to blogs in a business context and what a reader expects from an "official" blog from a company.
It was also handy to have the early blogging "rules" laid out in an approachable read. Sort of like a cheat sheet for blogging beginners. Dec 20, Sean Howard rated it liked it.
Summary: Naked Conversations
This is a very basic book in that it is meant for people unfamiliar with blogging and further I would say it is targeted at corporate side personnel interested in understanding the value or benefits of blogging. A bit sensationalistic for my nature but a solid book in a space where there aren't too many resources. Nov 05, Michael Coates rated it really liked it. I'm not kidding, they both know their stuff and aren't afraid to tell you.
Summary: Naked Conversations on Apple Books
I can say that because I consider them both friends. This book did start the serious look by business at the online world as a two-way dialogue, a trend that has only accelerated since then. May 10, Lisa rated it liked it Shelves: writing , communication. Great book about how to use blogging in your professional life. I really enjoyed the authors' writing style - quite engaging.
And I enjoyed all of the stories about businesses and organizations that are using blogging - the stories are very effective. I learned a lot of useful things that I'll take with me as I use blogging in my professional life, as a volunteer blog writer for my church. Jul 15, Teri Temme rated it really liked it. They win by listening to people as well. A little out of date now, written in , but I am glad I read it. It was nice to learn about "the way it was". Interesting read. Apr 28, Andy rated it liked it. In many ways this book may seem somewhat dated to those of us who used to blog bt , but its focus is on why businesses should blog—and in my experience, is a must read for any marketing person working for a major US corporation.
Feb 04, Richard Trus rated it really liked it.
Lots of good examples. Apr 25, Yuri Artibise rated it really liked it. Interesting to see how much remains true, even 5 years after publication. Goes to show the blogs, like the rest of social media are simply tools and in and of themselves important. What is important is WHY we use them. Feb 17, Chris rated it liked it. This book is very informative about blogging.
Naked Conversations: How Blogs Are Changing the Way Businesses Talk with Customers
The downside is that being written in , the information is now a little dated. While many of the principles remain the same, a number of tools and websites have emerged to help move the blog culture to an entirely new level. View 1 comment. Jul 24, Bonita Rose rated it really liked it.
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Jun 24, Marie rated it did not like it. Though I got some helpful information from this overall I didn't like it; somehow it's just not an interesting read.
I didn't finish it. I've found more helpful info ironically Mar 06, Jessica Windham added it. Already a little outdated, great insight though.