Manual Mobile Usability: How Nokia Changed the Face of the Mobile Phone

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Usability has become established as an important aspect of product design. This paper describes an investigation that was carried out to identify the importance of usability in product choice related to other product attributes. Interviews were initially carried out to identify possible attributes that contribute to product choice. Experiments were then undertaken using the methods of active information search, structured preference elicitation, ranking and interviews in order to find out what attributes were important to people when choosing an example product — mobile phones.

Mobile Usability: How Nokia Changed the Face of the Mobile Phone

It was found that usability is indeed important in product choice but perhaps not as much as users themselves believe. Other attributes that were found to be more important were features, aesthetics and cost. The process of product choice was found to be complex and it may be the case that people have come to expect usability in their products.

Further research is needed to understand more fully the changing role of usability in product choice and to further improve the quality of the user—product relationship. The authors would also like to thank the anonymous reviewers for their constructive and detailed criticisms of earlier drafts of this paper.

Mobile Usability: How Nokia Changed the Face of the Mobile Phone

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He is also the father of the Nokia Series 60 user interface used in Nokia smartphones and licensed by key players in the industry. Lindholm holds a masters degree in economics and has done research in design management and new product development. He also holds several patents in the field.


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  • Currently he is managing an internal Nokia venture. When it comes to delivering product design innovations to mobile device users, Nokia is the yardstick by which all others are judged. Now the process and working methods that have enabled Nokia to revolutionize usability are fully explained for the first time in this beautiful, four-color book.

    The Navikey Story. His teaching and research interests lie in user-centered design and product concept creation. Keinonen has designed paper machinery for Metso corporation. In his doctoral thesis in , Keinonen studied the influence of usability on consumers' product preference.