We undertook heavy consultancy and composition ideas that would be a successful transition to a better way of promoting the Fox Sports network. Having the pleasure of years in music training it was hours of work, defining the instrumentation that would be dramatic enough and fit sounds with our new rebrand. We came up with fire as a great technique to use. This was a complete campaign from teaser to interstitial programming that would fill programmings needs and reach to a more showbiz feel for the Australian Broadcast for Fox US Open We also wanted to educate the viewer on what rockstar players to look out for in the competition.
Using a more female friendly and engaging soundtrack we were successful in providing the content to excite. They wanted something American and also light hearted in both spots revolving around handshakes and big plays. Major League Baseball: Was a creative that we knew would hike up exposure through a "Scrap Book" theme. A story that displays the recent highlights and the loving memories of one of the worlds greatest tournaments, this piece was to gain awaerness of the currency of where everyone sits in the golfing landscape.
This was a gentle spot to support Tiger Woods on his 12 month layoff from tournament golf.
After a very public relationship scandal we were briefed to devise a positive spin on why he came back , rather than a controversial depiction of his character. We used his late father as inspiration to get him and his fans in the head space to be back on the course in a 15 sec teaser. In , a rebrand comes not only the presentaion on the screen , also comes the Audio.
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A new way of thinking aproach became the success of a new ''motif" for Fox Sports Australia. Director of Music and Audio in consultation with Agency. These fixture and weekend sports are the bread and butter spots to glance and remind of why America is the home of coach speeches, big plays and game making moments. Every so often I like to make and pitch videos for clients that either ask or test me to make something with a new angle to the sport. The French Open for Fox Sports was a cut through piece.
Using high speed cameras, high frame rates of frames and a real clay court in Sydney we added an artistic skyline to recreate a french theme. The Fox Sports Australia network wanted to promote the events of and thier rights with a clean a 'sister version" of the rebrand for the previous year.
The piece had to establish the many rights and make aware the value for the cable subscriber on what they were going to get in a fun and motivating message. We sourced a production track that messaged the newtork in its second stage of the rebrand to re-enforce that "you should be apart" of sports in This creative was to bring together a love letter to the tournament that captures a romantic feel annually on the Tennis Grand Slam Calender.
It was spoken all in French and delivers the lines through the titles to be a mysterious spoken piece to capture the stillness that sport can deliver. It was also to break up the ad breaks and stick away from a hugh energy feel to get attention on the brand.
Sport & the law
This creative was a sequel to the French Open Love Letter that seeminglessly makes a gentle approach on this historical annaul event , The Championships, Wimbledon. Because there is only a a 2 week window between the French and Wimbledon we were looking to keep the same energy across the French and Wimbldon , Love for French and Tradition for Wimbledon.
This was a creative that was to develop a more story telling piece. Fox Sports wanted to create a message that local Australian Boxing was not as quick and angry and cheap viewing as made out to be but witha budget less than 3k. We a had a a tiny crew of 3 to visit one of our broadcasts in Queensland Australia. It was a race from back rooms , allys and ring scenearios. All real and not set up , they delivered drama and a unique perspective on the undercard fighters trying to make a living.
We were hired to deliver a recruitment campaign with a difference.
Major League Baseball is an American Pastime that had to relate and cut through with Australian audiences that rarely gets a huge following. It was a creative that we knew would hike up exposure through a "Scrap Book" theme. In , The National Rugby League had its final rounds, before the playoffs commenced in September. It was the message that every moment could change the teams results to stay in the finals hunt for the Top 8.
It's Summer in Australia and many stars are away holidaying and the brief gave us a challenge. Shooting our sportmen doing things away from sport.. The soloution was to go through many of our doco pieces in long form production and re-version the shots to tell a story of them having fun mixed in with our rights footage. It felt very natural once we saw the out takes. Then after seeing an Apple Seminar , a music track from a small debut brand in the U. S just sprung up called "Run , Run its a new Day". That messaging with a tight edit acheived a graphic oppurtunity to display a younger sell at Fox Sports Australia.
Designed from brand conception , Logos on various Tech Start Ups to working with external agencies on various campaigns and branding elements. Full end to end on creative linking the brand through Microsoft partnership program in Australia and Facebook Workplace.
The network didn't have time for a shoot so , creativley pieced togther the ideals of football was a challenge to launch a new season of wintercodes 4 weeks out.
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A cinematic approach was the best solution to make a movie like trailor to promte a great season of sport. They wanted to deliver in partnership with the World Surf League and Surfline weather.
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Features of fun music that wanted to excite and deliver the connection between surfing anywhere in the world and being a world class surfer on the circuit tour. Enlighten : Business leaders were looking for a clear reputable brand like Enlighten Operational Excellence to promote Operational Efficiency more creative way. Buy eBook. Buy Hardcover. FAQ Policy.
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About this book This book examines the employment arrangements of professional athletes in the Premier League football competition, the National Basketball Association competition and rugby union played at an international level. National law can assist players in a domestic league to secure an involvement in the determination of working conditions but it has a more limited effect in a competition organised by an international governing body.
This book argues that social regulation through soft law processes at an international level may benefit athletes, consumers and sport globally. It provides a useful case example for comparison with the organisation of other professional team sports in Europe, North America and Australasia. This book is important reading for scholars and practitioners in the fields of international sports law, employment law, competition law, European law and human rights law.
It is also highly recommended for students at undergraduate and postgraduate levels taking modules and courses in Sports Law or Sports Business Management. Show all.