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Although the New J Parity Act may not apply to your insurance plan because it is self-funded, you can certainly still use the New Jersey court rulings in Micheletti and Markiewicz as a sword to respond to any insurer arguments that ABA therapy is experimental or not medically necessary to treat an ASD diagnosis.

Do not despair if your insurance plan is governed by federal and not state law. Generally speaking, ERISA allows employers to make coverage determinations, which are only overturned, if arbitrary and capricious. The arbitrary and capricious standard can be overcome, especially when there are procedural anomalies, a conflict of interest or vague and ambiguous language in plan documents which do not adequately inform employees of their right to coverage and the obligations of the parties.

As such, if your plan has any ambiguities or does not actually state a basis to deny coverage that the insurer is relying on, coverage may be interpreted in your favor. The Affordable Care Act restricts almost all insurers from imposing annual and lifetime limits or denying coverage on the basis of preexisting conditions.

The Federal Parity Act broadly prohibits insurers from imposing more restrictive limitations on mental health treatments than are applied to substantially all medical and surgical benefits. This means that if your plan has visit limits, age limits or uses more restrictive utilization review criteria that are applied only to ASD-related therapies or to ASD-related and a few other therapies , these types of limitations are in violation of the Federal Parity Act.

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For instance, if an insurer is making it harder for you to obtain an authorization, claim reimbursements or is using a more restrictive utilization criteria like requiring parent participation or denying coverage than is used for medical services, the insurer is violating the Federal Parity Act. You should appeal on this basis and immediately bring a complaint directly to DOBI at www.

Whether you have a state-regulated or a self-funded insurance plan, the following analysis applies to combat any denials of ASD-related coverage. Second, you should obtain a copy of your insurance plan and confirm what you were advised. Review the plan to determine:. If your policy has a maximum visit limit, look at the policy to see if it has any similar limitation in the outpatient services section which applies to substantially all other outpatient medical services. If not, you should argue that the limitation is in violation of the Federal Parity Act. Whenever possible, argue that:.

Make your claims and appeals timely or they will be forever barred! And please, unless you are certain that no coverage exists, appeal all denials of coverage in a timely manner. When in need, reach out to an insurance advocate or an attorney for support. In our practice, we are continually confronted by insurance companies who count on the fact that providers and parents are so overwhelmed that they will likely not appeal a denial of coverage, however erroneous, ill-conceived or contrary to law.

Federal law requires that most insurers allow for an external appeal by a disinterested third-party. Psychology of color Psychology of color. Real Estate. Taking the temperature of the industry.

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We trust healthcare providers with our lives. How do you choose colors for a healthcare logo that portray you as trustworthy but also allow you to stand out from the crowd? Surgical doses of blue: a full examination of popular healthcare colors. All data visualizations designed by MH Designs. The healthcare industry relies on blue as a primary provider more than any other industry.

This choice makes perfect sense when we consider what customers associate with the color blue: knowledge, tranquility, security and trust. In the stress-filled environment of healthcare, where both well being and finances are vulnerable, blue is tried-and-true way to show your competence.

When we check up on the second most commonly used color, results vary based on the population. Brown, pink, purple and yellow. Yellow and pink, however, are both friendly, welcoming colors, which seem like they would have a place in an industry of care. Logos from the top four healthcare brands by revenue generally follow these trends, though the specific role a company fills certainly has side effects on logo color choice:.

While three feature a serious, deep blue, the red CVS logo is a clear outlier. Red, which can signify danger, blood and excitement, seems to be a strange choice at first, but not so when we look at other popular retail drugstores: Walgreens, Rite Aid and Target also rely on red. We see in the retail industry that red lures shoppers inside, so the bold logo works to draw attention to their stores. Diagnosing how your company interacts with patients will help you determine the level of seriousness your brand needs to portray.

This is just one aspect of your brand personality. Once you figure out what attributes describe your brand, it's easy to translate those traits into colors.

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Taking your vitals: colors of brand personality in healthcare. Start determining your brand personality by asking yourself these six questions:. Gender : Is my brand traditionally masculine or feminine?

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Tone : Is my brand playful or serious? Value : Is my brand luxurious or affordable? Time : Is my brand modern or classic? Age : Is my brand youthful or mature? Energy : Is my brand loud or subdued? Your primary logo color is red, the universal sign of excitement, passion, anger and stimulated appetites. Think stop signs, agitated bulls and fast food joints.

Looking for loud, playful, youthful or modern? Cherry Tomato is a powerful shade of red that packs an energetic punch sure to leave a lasting impact on your audience. Your primary logo color is orange. Orange is an invigorating, playful color, the love child of red warmth and yellow joy.

Get Your Information Together. To get a rate you will need specific information to fill out the forms. Be prepared to share information from:.

Aligning marketing with the consumer decision journey

Before You Start Answering Questions. There are a variety of sites that offer auto insurance quotes. Some rate for a specific company while others let you fill out one form and get quotes from several companies. A few things to know about getting information online:.

How do you choose colors for a healthcare logo?

Completing the Quote Request. Complete disclosure is required, as the relationship between you and your insurer is one of mutual trust. Here are a few things that require close attention:. Do Some Investigating. The lowest quote may not always be the best choice, so before making a payment, do some homework. Start by talking with friends and family about their auto insurance experience.

behold Healthcare, Insurance, and You: The Savvy Consumer s Guide

If they are insured by one of the companies you are considering, ask about their best and worst experiences. Then, check with your state insurance department to verify that the company and agent if you are dealing with one are licensed in your state. You should also inquire about complaints made against the company. The company's complaint ratio will show how the company stacks up against other auto insurers in your state.

More Information. Get smart about your insurance needs and take the guesswork out of buying an auto insurance policy. This consumer alert is a good reference when shopping around. If you are still looking for more information or tips on how to save money, go to InsureU and choose the life stage that best fits your situation. You can also download the Consumer's Guide to Auto Insurance.

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